Have you made a decision to join a coworking space? If so, then you must be aware of the fact that most of the coworking spaces are quick to highlight their event calendar. It’s not a secret anymore that attending coworking events boost your Marketing. Events in a coworking space bring people together which help them connect and share ideas and attending these events can provide you many different and low-cost opportunities to promote your freelancing business or company.
Other than just getting to know your peers, these are the top reasons coworking events can prove to be a serious asset to your marketing strategy.
Networking is not something that everyone loves. In fact, formal networking events are mostly not everyone’s cup of tea. But the undeniable fact is, for a business, Networking is important. Wherein many casual networking happens on a daily basis in a coworking space, events help in taking these opportunities to the next level. Events provide a platform to network among various ambitious and diverse professionals.
2. Content Marketing:
Your followers and readers are always interested in knowing about you, you must keep updating them about different events you attend. As you will attend events regularly, there will be a lot of engaging content for your blog and social media. Is a great speaker visiting the event? Try tweeting it. Got a chance to attend a professional workshop? Make sure you write a blog post from the points you have taken from that. Is there any holiday party your space is hosting? Click some photos for your company Instagram. And of course, the social behavior is rewarded by social media.
3. Print Collateral Marketing:
You must be having some custom office supplies which you can distribute among your peers. It’s a great opportunity to distribute your custom marketing collateral in the event hosted by the coworking space where you can find new homes for your marketing swag.
4. Professional Insight:
If creating your brand as a thought leader is among your goals, then you must grasp the chance to exchange ideas and feedback with other enthusiastic people. Events provide you a platform to deliver your thoughts in front of others which will help in building your reputation as a leader in your industry.
5. Future Programming:
Do you have any plans for organizing an event for your industry? Have you come up with some great ideas for event programming that you would want to see in your coworking space?
You can always influence the events in your space by being an enthusiastic participant. Your valuable insight and cooperation will be welcomed by community managers and peers giving you the advantage of planning the events for your coworking space. This will help you in being able to speak about your brand even more.